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Color Coded™ 'The Price is White' Coneflower (Echinacea)

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Plant Size Info
Create a mesmerizing display of graceful flower heads full of petals in your garden with Color Coded™ 'The Price is White' coneflower! These petals elegantly overlap, resulting in richly textured white blooms and large seed heads that invite the pollinators to play. This coneflower variety is a native cultivar that thrives in heat, humidity, and drought, all while being low-maintenance. Color Coded™ 'The Price is White' truly takes center stage. Don't rush to remove spent blooms; birds love feeding on the seed heads.

Vital details:

Plant size: 22" tall x 18" wide

Light: Full sun (6+ hrs/day), part sun (4-6 hrs/day)

Water: Dry to medium well-drained soil.

Hardiness: USDA zone 4-8 (Find your hardiness zone)

Pollinator value: Attracts butterflies, bees, hummingbirds, and other pollinators.

Notable features: Proven Winners, native, long-blooming, drought-tolerant, deer-resistant, low-maintenance, no deadheading required.

Care notes: Deadheading spent coneflower blooms can help promote new flower production, but this isn’t necessary.

Pot size: One quart

Plant name: Echinacea 'The Price is White' PP33631

Color Coded The Price is White Coneflower creates a mesmerizing display in the garden.
Color Coded The Price is White Coneflower has richly textured white blooms and large seeds heads that invite pollinators to play.


Care & Planting Guide

After your plants have arrived:

The plants in this box have just spent a lot of time being jostled around in the dark and must be unboxed right away. Unpack the entire box, removing packaging material and plants. Remove any plastic covering the pot and/or soil surface and check if the soil is dry. Water anything that is dry or looks wilted. Any plants that have come unpotted during shipping can be replaced in their pots and their roots covered with soil.

Place plants in a cool, shaded spot out of direct sunlight for 24- 48 hours after unpacking them. This allows them a recovery and acclimation period before planting. If you must hold them longer, place them out of direct sunlight, wind, heat, and cold. Check daily for watering.

Our Guarantee

Our Guarantee

No Risk 60 Day Guarantee

We guarantee that you will be satisfied with your purchase and that your plants will arrive healthy, free of pests and diseases, and true to name.  If for any reason you are dissatisfied, notify us within 60 days of receipt of your order and we will refund you.

Fall Guarantee

Notify us within 7 days if you have a concern about orders shipped in autumn so we can make a note of it.  Warranty on such plants is extended to May 31 of the following year.  Our fall guarantee does not cover plants that are not hardy (i.e., able to survive winter) in your area, so please verify your USDA hardiness zone before purchasing. If you have questions about whether a plant can survive winter in your area, please call us before purchasing.

Our Larger Root Systems

We ship jumbo size plants with hefty root systems that outperform smaller plants obtained from other mail order nurseries.


We take great pride in our packaging.  Please contact us immediately if any of your boxes arrive damaged, or if you find any shortages or inconsistencies in the order. Please note: multiple boxes shipped by Fed Ex might not always arrive the same day. For more information, please see our shipping page.

Dormant Plants

Any plant shipped dormant in the spring is guaranteed to break dormancy even if it takes more than one month.  Call us directly if you have any concerns.


Photos of the plant(s) will be required so that we may provide the best assistance possible.


A plant refund is based on the plant cost less discounts and shipping charges.  Allow up to 2 weeks for processing.  We reserve the right to request a return of an item. Click here to request a refund.

Product Care

After 60 days, we cannot be responsible for product that is in your care.  This includes overwintering, animals, insects, diseases, poor planting, plants beyond their hardiness zone, drought, flooding, etc.  Our expert staff is here to assist you with any problem you may be experiencing.  Our goal is that you are successful with our product.

Our Record

Our parent company,, has successfully shipped high quality plants for more than ten years.  We take the same pride in the quality of plants sold here at

USDA Hardiness Zones

USDA Hardiness Zones Map


The United States Department of Agriculture (USDA) has devised a system to provide gardeners with a basic guide to plant hardiness – how much winter cold a plant can withstand. The Hardiness Zone Map system divides the United States and Canada into numbered zones based on lowest average winter temperature. Even within a zone, different micro-climates exist, such as large urban areas which may be warmer or land situated at different elevations.


The Hardiness Zone Map is a valuable tool but it is not foolproof. There are a variety of factors that can influence the hardiness of a given plant in a garden. These factors include: soil type, drainage, snow cover, exposure to wind, winter, rainfall (or lack of), as well as fluctuations in temperature.


When you are on a plant page, scroll down until you see the bold "Hardiness" text.

Shipping Policy

Use collapsible tabs for more detailed information that will help customers make a purchasing decision.

Ex: Shipping and return policies, size guides, and other common questions.

Shipping Policy

How to Contact Us: 
General Customer Service & Phone Orders:
Phone: 1-877-447-4769 (Monday-Friday 9:00 AM to 3:00 PM EST).
Mail:, 12601 120th Avenue, Grand Haven, MI 49417

Shipping costs

We try to keep shipping rates as low as possible to offer you the best value. Unlike other companies, with us, when you buy more, you save more on shipping! Our standard rates are:

 Order Value:

Shipping Cost:

$0.01 – $39.99


$40.00 – $59.99 


$60.00 – $99.99


$100.00+ FREE


Don't worry: our discount rates don't mean we cut corners on shipping. Our professional shipping staff packs each order - each plant! - with the care they'd take in their own gardens. Your plants will arrive in good, healthy condition, ready for you and your visiting pollinators to enjoy. 

Customer Reviews

Based on 7 reviews
Sandra S.
Healthy plant

Packed well, arrived happy and ready to plant.


They came in the fall and are still blooming in January!! ‘The Price is White’ great perennial! Fingers crossed for March warming weather!

arrived in perfect condition

Even though it is July in GA, the coneflowers arrived in perfect condition, have done well since planting and all are now in bloom. I have only recently discovered Great Garden Plants and just love not only the quality but the ability to find just what I want, when I want it! Thank you!

Lynn W.

Color Coded™ 'The Price is White' Coneflower

Ann C.
Had mildew

The Price is White is a beautiful plant but mine had black mildew on the stems and leaves. I was hoping it would do better after planting in the ground but the blackening slowly spread and it died.

Hello! We're sorry to hear about your coneflower. Unfortunately, coneflowers can be susceptible to developing mildew in shipping. As we try our best to provide exceptional service, some factors like shipping and handling are outside of our control, and issues like this can sometimes happen. Please email pictures of your plant to, making sure to put your order number and name in the subject line so that we may provide the best assistance possible. Rest assured, we do have a 60 day guarantee on all of our plants. If you received your plants within that timeframe, we will be happy to apply your warranty once we receive the pictures. Happy Gardening!